Parkinson's Law & $3T Apple

Hey you! 🙋🏻‍♂️

We added so many new subscribers to the newsletter in the last couple of days and I’m so glad to have you here.

I hope you’re not feeling any mid-week blues. If you are, I have just the right thing for you. But more about that, towards the end of this issue.

Let’s start this newsletter with a fruity surprise…🍎

1. Apple is close to becoming Earth’s first $3T company, as investors eye VR and iCars

Tim Cook-ing up a triple trillion… It took Apple over 40 years to reach a $1T valuation (in 2018). It took two more years to add another trillion. Just 16 months after that, it's now on the brink of a $3T valuation: Apple could reach that mark this week with its shares already up 35% for the year. Trailing: Microsoft is worth $2.5T, Google is hovering under $2T, and Amazon hasn't hit $2T yet.

Driving the Fruit’s stock surge:

• Big growth: Apple is enjoying record sales and double-digit growth across categories, which helped profit soar 64% profit boost in the past year to a stunning $94B.

• iPhone sales, which make up over half of Apple's total, surged in 2021 as the 5G iPhone 12 and 13 fueled upgrades.

•  Services (think: App Store, Apple TV+) notched record revenue last quarter as the pandemic continued to boost our binging and lazing ways.

Productivity means simplifying our work, getting it done in a faster, smarter and efficient way, with the idea of the saved time being used for doing things that we love.

In this issue, we’ll talk about the Parkinson’s Law.

“Work expands so as to fill the time available for its completion”. 

The most important factor while managing time is the time to completion, the deadline that is assigned to us.

Example: If we have to finish a report in two weeks, we will do it as demanded and present a finished, well-researched report by the end of two weeks. The interesting part is that if we had only one week to make that report, we would still do it. The fact that it took two weeks was just a mental deadline.

This is true for almost all the tasks that we assign a deadline to.

Here are 4 steps to apply the Parkinson’s Law:

1. Time log your work: Using a time-tracking app, log the work that you do and how much time it takes in the real world.

2. Outline your project goals: Have a clear vision for what you want to do. Having a vague idea of work makes you set long deadlines. Focus on what’s really important and add features later.

3. Prioritize the tasks: If we are not smart with the limited time we have and prioritize our tasks, we would not be able to complete projects on time.

4. Set a timeline: Have an actionable timeline that defines what will be done in a task, by whom and by when. Using insights from your time log you can allot time blocks to the tasks.

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See you next week with more amazing things that will make you wiser.

Until then...

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